Privacy Policy

Effective Date: 1 Aug 2026

Last Updated: 1 Aug 2026

Ironblade Innovation Labs Pvt. Ltd. is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our OTT streaming service, website, mobile applications, smart TV applications, and related services (collectively, the "Service").

1. Information We Collect

We collect several types of information from and about users of our Service:

A. Information You Provide Directly

Account Information: Name, email address, password, phone number, and birthdate/age verification.
Subscription & Billing Data: Subscriber’s personal details and payment information collected securely through third party payment platforms (UPI, Credit/Debit card)
User Profiles: Profile names, avatars, parental control settings, and viewing preferences created under your main account.
Communications: Feedback, support requests, and surveys submitted to us.

B. Information Collected Automatically

Viewing & Playback Activity: Titles watched, watch time, pause/resume points, search queries, watchlist items, streaming quality, and buffering metrics.
Device & Technical Data: IP address, unique device identifiers (IDFA, GAID, Smart TV IDs), hardware model, operating system, browser type, and app version.
Location Data: Approximate location derived from your IP address to enforce regional content rights (geo-blocking) and deliver relevant content.
Cookies & Tracking Technologies: Standard cookies, pixels, and SDKs to manage sessions, remember preferences, and analyze app performance.

2. How We Use Your Information

We use the collected information for the following purposes:

Service Delivery: To stream content, manage your account, authenticate logins, and process payments.
Personalization: To recommend movies, shows, and genres based on your watch history and preferences.
Performance & DRM: To optimize playback quality, troubleshoot technical bugs, and protect copyrighted content via Digital Rights Management (DRM).
Compliance & Licensing: To enforce territorial content rights and age restrictions.
Communication: To send service notices, billing receipts, security alerts, and promotional offers (if opted-in)
Advertising (if applicable): To serve targeted or non-targeted ads on free or ad-supported subscription tiers.

3. How We Share Your Information

We do not sell your personal data. We share information only under the following conditions:

Service Providers: Third-party vendors performing hosting, content delivery (CDNs), payment processing, customer support, and analytics.
Content Partners & Rights Holders: Aggregated or anonymized viewing stats to report licensing royalties to content creators.
Advertising Partners: If using an ad-supported model (AVOD), device identifiers and ad-engagement data may be shared with ad networks.
Legal & Regulatory Requirements: When required by law, subpoena, or government order, or to protect the safety and rights of our users.
Business Transfers: In connection with a merger, acquisition, or sale of company assets.

4. Your Rights & Choices

Depending on your jurisdiction (e.g., GDPR, CCPA/CPRA), you may have the following rights:

Correction & Deletion: Request correction or deletion of your personal account data.
Marketing Opt-Out: Unsubscribe from promotional emails via the link in the footer or app settings.
Targeted Advertising: Opt out of personalized advertising through your device's privacy settings (e.g., "Limit Ad Tracking").
Profile Management: Edit or remove user profiles and watch history within your account settings.

5. Data Security & Retention

We implement administrative, technical, and physical safeguards (including encryption via TLS/HTTPS) to protect your personal information. We retain your data as long as your account is active or as necessary to comply with legal, accounting, or reporting obligations.

7. International Data Transfers

Your information may be stored and processed in servers located outside your home country. By using our Service, you consent to the transfer of data to [New York/United States]

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Company Name: Ironblade Innovation Labs Private Limited
Email: contact@ironbladelabs.com
Address: Nahabam, Bamon Leikai